The Women Behind the Veil:
The owners of Edith Lane Formals, April Jewett and McKenzie Barnes, aren’t just any dynamic duo. They’re a mother-daughter team on a mission to turn the formalwear industry on its head. To shake it up. To give it the upgrade it deserves.
Fashion has always been woven into the fabric of their lives—through pageants, debutante balls, proms, and weddings. They’ve spent years side by side, combing through racks of dresses in search of the one. But somewhere between the sequins and satin, they realized it wasn’t just about finding the perfect dress. It was about the time spent together—laughing, crying, bonding.
Because those dresses? They hold more than fabric. They hold memories.
Years later, when the gowns are pulled out of the closet, the laughter, the tears, the joy—they all come pouring back through every layer of lace and chiffon. And that’s exactly the kind of magic they want to create for everyone who walks through the doors at Edith Lane Formals.
Not just a dress.
A story.
A moment.
A memory that lasts forever.